In Mexico distribution of wealth is non-existent.
Some of the world’s richest people are Mexican, yet almost 50% of the population lives below the poverty line.
Hola Chicos, Bienvenidos! Welcome to the Social Good Show from Mexico! Eduardo Jesus Lopez Loyola, Forbes journalist says there are many social issues to solve in Mexico.
First and foremost, the problem is poverty.
You have 120 million people and almost half of them live in poverty.
All the other problems including crime, lack of quality education and health problems derive from that.
But Mexicans, especially the younger generation approaches the situation with cheerfulness and optimism.
According to a Mexican university’s research 3 of 10 young Mexican businessmen and women are or would like to be social entrepreneurs.
In the last 5 to 10 years social enterprises have gained lots of strength in Mexico.
The government, companies and charities all started to promote this type of entrepreneurship.
Because it has many advantages but mainly because young people don't just care about their own wealth.
They are interested in doing good, taking care of the environment and the animals and helping the poor.
Eduardo thinks there are plenty of opportunities to make money and a difference at the same time in the biggest Spanish speaking country of the world.
The Mexican government has intentions to solve social problems but they always lose their focus.
Many Mexican companies are engaged in corporate social responsibility, which means that they do a tiny bit of good for the society but their main goal is to make money.
Neither of them solve the root cause of the problems.
And this is where the social entrepreneurs become very important.
A social entrepreneur takes on the government's role by solving the social issues but at the same time it functions as an enterprise and makes money.
By combining these two aspect we get to a model that benefits everyone.
Mexico is the land of contradictions: every second person doesn’t have enough to eat while just two years ago they overtook the US as the most obese country in the world.
One thing is for sure though.
They are definitely not obese because they are eating too much of nature’s healthiest sweetener, the honey.
Mexico produces honey all year around because there are always flowers blooming in different times.
People think that honey has only one taste.
One taste, one colour.
You harvest twice a year and you harvest a unique flavour with a unique colour.
And if you harvest from the same beehive next year, the taste of the honey will be completely different.
So that's why it's like wine.
We like that rarity in honey.
We like that they constantly change, that it’s a product that’s constantly alive.
I met Son de Miel, a Mexican social enterprise.
Son de Miel is an artisan honey project.
We work with responsible beekeepers all over Mexico and we’re constructing a responsible bee-keeping network so more and more responsible honey can go into the market.
Guys, these look seriously delicious.
We’ve actually taken the uses of honey to a gourmet sort of level.
For each reserve we do a collaboration with a chef.
He tastes each honey and in this booklet that comes with the honey, he will propose different wines, liquors and food courses to go along with each honey so the flavours could be intensified.
I think most of us understand the value of the sweet nectar but what about the bees? 70% of the fruits and vegetables that we eat rely on the pollination of bees.
Raw honey tends to crystallize, it’s a natural process.
When any honey goes into the lab, through it’s pollen you can know where it’s from and the amount of nutrients in it.
So it’s very important not to filter it or heat it.
Because otherwise you just get sugar.
And this is exactly what industrial honey makers do.
Back in the day the Aztecs used cocoa beans as currency.
But I think in Mexico today, it should be honey drops.
We work hand in hand with Fundacion Selva Maya.
We’re trying to reserve this native bee that only exists in Mexico.
All of our profits are destined to adopt beehives.
This bee has no stinger so it produces a really rare type of honey.
We only get three kilos of this honey a year.
So this one as you see it’s a more liquid type of honey and it doesn’t crystallize.
And you can use it for stomach ache, for sore throat and cataracts.
It’s high in enzymes and really low in glucose and fructose so even people with diabetes can eat it.
It’s time to say goodbye now but I hope the Social Good Show’s first Mexican episode was just was sweet for you as it was for me.
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Let pop some social good into all of our lives.